How to Make Some Good Side Money with Content Marketing One of the best ways you can leverage the financial power of content marketing is not actually in the act of crafting content to market something you offer. Rather, it’s all about content marketing a good or service offered by other people and then sitting back while readers click on affiliate links and Google Ads. That said, here are a few of the most lucrative topics to write about—and how much associated Google ads will pay you per user click in 2018. Insurance: $57 CPC. Insurance is the statistically the most lucrative. Car insurance, homeowner’s insurance, business insurance…everybody needs insurance for something. Gas & Electricity: $54 CPC. This topic is strangely also a gold mine. You could write reviews of different suppliers, and helpful articles on how to save on your bills. Mortgages: $47 CPC. A home is the largest purchase most people will ever make, so banks and lenders are willing to...