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 How to Get the Most out of LinkedIn Groups One of the most effective ways to network on LinkedIn is to join groups. However, there are best practices that you want to consider to ensure that you’re productive. After all, you want to get the most that you can out of the time you spend. Getting the most out of LinkedIn groups depends on your goals. Set Your Objectives for Joining Groups The first thing you need to know is why you want to join a group. You may have several goals that require different types of groups. For example, if you are trying to recruit an employee, you should join groups that consist of that type of employee. If you are trying to network to find business for yourself, you should join groups of people who need your services or products.  Join the Right Groups Once you have set your goals, find the groups that you need to join to meet the objectives you set above. Don’t join too many groups at once because you want to be able to have time to give the group ...

 Nine Ways to Grow Your LinkedIn Network Effectively Growing your reach on LinkedIn may take a little time and effort, but it’s not hard. With over 500 million users and half being active, you have a good chance of finding your audience on LinkedIn if you grow your network the right way.  1. Set the Right Goals and Objectives  First, you need to know what your goals and objectives are for using LinkedIn. Do you want to find clients, recruit employees, or something else? When you know what you want to do, it’s up to you to design the tactics to reach the goals that you set based on the platform’s rules and best practices.  2. Personalize Everything You Do LinkedIn gives you many places that you can personalize and make your own - from your personalized URL option to your headline and summary, and more. Use every single section to add something if it’s relevant to your goals. 3. Keep Your Profile Updated An old profile or one that is not complete will turn people off. ...

 How Often Should You Pin (and Other Important FAQs)? When you are using Pinterest for business, how often should you pin? This is a common question that businesses have, particularly if they aren’t seeing much in the way of results. The truth is, you’ll find a lot of conflicting advice out there. Having said that, there are some general guidelines you can follow. Read on to discover how often you should pin for business and other important FAQs. How Often Should I Pin? According to experts, 10-11 pins a day is the recommended number you should be posting. If you’re posting around 30 pins a day, this could be seen as excessive, whereas 3 pins a day would be seen as too few.  It’s much more important to post consistently, rather than worrying about how many you are posting. Pinterest recognizes consistent posters. As long as you are sharing high-quality content, Pinterest will start increasing your number of impressions.  How Many Boards Should I Have? The majority of busi...

 Reasons Why You Should Use Pinterest for Your Business Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it can be a great platform for your business. Reaching Existing and New Customers As of 2019, Pinterest had 322 million active monthly users. In just one year, its user base grew by 30%. It is one of the biggest social media sites in the world, giving you access to a huge range of potential new customers.  You’ll also find a lot of your existing customers are on the platform. This gives you the opportunity to build up a reputation quickly as your existing customers will subscribe and interact with your posts.  One of the best things about Pinterest is that its users are much more engaged than they are on other social media pla...

 Steps to Setting Up a Pinterest Business Account Want to start experiencing the benefits of Pinterest for business? Before you get started, you’re going to need to create a business account.  Most users sign up with a personal account, not realizing there is a business account option. However, did you know that it’s actually against Pinterest rules to use a personal account for business?  Here, you’ll discover how to set up a Pinterest business account to start marketing your brand. Setting Up a New Business Account If you’re completely new to Pinterest, you’ll need to set up a brand-new business account. To do this, simply head over to Pinterest Business on your desktop. You can do it on the mobile app, but it’s much easier on your computer.  You’ll be met with a pop-up to type in your email address, password and age. Fill the information in and then click Create Account. You’ll then be asked to fill in your business name, website information and the country you re...

 The Most Popular Niches on Pinterest Pinterest can be a gold mine for businesses. The popular social media platform has millions of daily users. And like all social media sites, some niches are much more popular than others.  So, which niches are most popular on Pinterest? Here, we’ll look at some of the niches you’ll want to consider when you’re thinking of using Pinterest for business. Beauty When it comes to the most competitive and profitable niches on Pinterest, beauty is a major player. From beauty hacks to makeup and jewelry to skin care – lots of consumers use the site to discover new beauty trends and products.  You’ll find it easy to market your beauty business on Pinterest. The majority of users are female, making it the best social media platform for beauty businesses. Home Décor Another niche in high demand on the platform is home décor. For this reason, it is particularly popular for drop shippers. However, it could also be great for interior designers, dec...

  #howtousepinterestforbusiness   #pinterestforbusiness   #howtousepinterest HOW TO USE PINTEREST FOR BUSINESS! MY 7 STEP STRATEGY

Creating a content marketing strategy using Pinterest can seem daunting. However, it’s actually easy once you know how. You might be tempted to skip a strategy altogether, but this is likely to see you achieve very little results.  So, to help get you started, here you’ll discover some great tips for creating a content marketing strategy using Pinterest. Gather Content in Advance When you are just starting out with your content marketing, it helps to create a ton of posts in advance. That way, it gives you more time to focus on your strategy. Scour Pinterest for curated content you can post, remembering to credit the original pinner where you can. You should also work on creating your own unique pins, aiming to get at least 20 done in advance. However, the more content you can create at the beginning, the better.  Utilize Social Media Posting Apps Did you know there are some great social media posting apps? Applications such as Hootsuite enable you to schedule pins in advance....

  Tips for Optimizing Your Images If you want to get the most out of Pinterest for business, it’s important to optimize your posts. Proper optimization ensures your pins are found by the right audience and that they are much easier to find amongst the millions of images posted through Pinterest. Not sure how to do this? Here, you’ll discover some great tips you can follow to ensure your pins are well optimized. Choose Vertical Images Did you know that vertical images have proven to be much more effective on Pinterest than horizontal ones? According to statistics, vertical images are shared much more often.  The reason for this could be down to the fact that vertical images take up more space. This means they dominate your attention as you are scrolling through results. So, make sure you’re creating tall, vertical images where possible. Pay Attention to Image Dimensions The dimensions of your image are also important. These include the width and height of the image. According t...

 What Makes a Good Pin?  With regards to making pins, there are techniques you can use to make them stick out. You are facing a ton of contest on the stage, so making your pins stand apart from the group is fundamental.  The inquiry is, what makes a decent pin? Here, you'll find the key things you need to know to make powerful pins for your business.  Utilize an Inspiring Image  The picture you use for your pin will have a major effect in how fruitful it is. You'll have to ensure you are utilizing a motivating picture that urges individuals to navigate to the substance inside.  Consider your pins your portfolio. You need individuals to save them, which implies they should be outwardly engaging.  Add a Description to Your Pins  Something else you'll need to incorporate is a portrayal. Presently, you may see that many pins on the site don't accompany a portrayal. Notwithstanding, that doesn't mean you don't have to add one.  Adding a depiction ...

 10 Ways to Make Social Media Posts that Get Engagement Social Media is a great tool for content marketing, but there are some rules to the game. Check out these 10 suggestions for effective posting that gets engagement.  1. Use a great visuals. The visual content is what will stop people from scrolling through the endless parade of their feed and checking out your post. If you don’t have an image directly related to your business, use some stock imagery from a free site like Pixabay or Unsplash. 2. Write good copy. While the picture gets them to stop, the words get them to click. Use good grammar, flawless spelling, and appropriate punctuation with adequate spacing.  3. Don’t be self centered. Don’t promote your business and products directly every time. Post about topics in your industry, or repost items from other people to build your credibility and engagement with a wider audience. 4. Use hashtags. For the majority of social media sites, your post might as well be in...

 5 Reasons No One is Reading Your Blog So you’ve decided to start a blog. Whether it’s to spread a personal message, get readers to click on affiliate links, or make money from advertisers, blogging can be a rewarded digital sport.  But if you’re like many bloggers, you’ve come to the frustrating realization that no one is reading your posts, and here’s why: 1. You’re not writing about something people find helpful. There are already a million blog posts out there on “different things to do in xyx place,” so—for example—if you’re writing a travel blog, you have to get more “niche” with it and provide some value. For example, “best places to find spicy food in Denver” is a much more specific post that carries some value for the readers who are putting that inquiry into Google. 2. You’re not opening doors. A big part of funneling readers to your blog is about building a network of back-links, which are essentially hyperlinks to your site on other people’s blogs or websites. A go...

 Marketing Your Online Content As a webmaster, we need to actively promote our site. There are lots of ways to do that, both ethical and unethical. We don’t have to resolve to unethical ways of marketing our site such as spamming, reciprocal link farms, page generation software and the like. The search engine algorithm will eventually catch up with that. That still leaves us with plenty of ways to market our site and content. However, the most important thing to have is to create quality content on your website. What is quality content? Quality content is information that your viewers can benefit from. Once you create content, you want everyone to know that your content does exists. You need to distribute it the right way. Telling some strangers on the street corner about “The New Guide of Stock Picking” will help, but not effective. Time is precious. You do not want to reach the most viewers. You would want to reach the most interested viewers on your field. The reason is simple. ...

 The 11 biggest content marketing mistakes to avoid A challenging aspect of marketing content on the Internet is its near-limitless availability. It is necessary to know who your target audience is and what they are looking for, and always keep an eye on the competition. Add to that the fact that new channels are shaping up every day for your content, and you have quite a challenge ahead of you. To avoid potentially costly pitfalls, here are 11 to watch out for: 1. A lack of preparation Without laying a solid foundation, you cannot build a skyscraper. Why do you create content? Is it intended for whom? Do you think it is aligned with your brand personality? Brainstorm on these questions and put together a plan before you get started or you might fail before you begin. Besides double-checking your content, you can also see how you can set yourself apart from your competition. 2. Lacking a take-away While you can enjoy reading humorous articles on the Internet, do not let their popul...

 How to Make Some Good Side Money with Content Marketing One of the best ways you can leverage the financial power of content marketing is not actually in the act of crafting content to market something you offer.  Rather, it’s all about content marketing a good or service offered by other people and then sitting back while readers click on affiliate links and Google Ads.  That said, here are a few of the most lucrative topics to write about—and how much associated Google ads will pay you per user click in 2018. Insurance: $57 CPC. Insurance is the statistically the most lucrative. Car insurance, homeowner’s insurance, business insurance…everybody needs insurance for something.  Gas & Electricity: $54 CPC. This topic is strangely also a gold mine. You could write reviews of different suppliers, and helpful articles on how to save on your bills.  Mortgages: $47 CPC. A home is the largest purchase most people will ever make, so banks and lenders are willing to...

You may have heard that content is king in this digitally connected age. Here are 6 simple steps to get the ball rolling with some excellent content marketing in your business. 1. Define your goals. You can’t go anywhere without a goal. Set concrete goals for your marketing attempt, such as fortifying your connection with a particular audience or branching out to new ones.  With all the analytic tools available today, you can easily be able to monitor your progress as you move along. 2. Define your audience. Who are you marketing your product or service to? If you don’t have a clear vision about this, you’ll be wasting your time and money trying to market to everyone—which is sort of like throwing pasta on the wall and hoping it sticks.  Instead, build a vision of your ideal crowd. Perhaps even make a storyboard about the “typical” person in this group to fill out your marketing attempts with genuine copy.   3. Define your style. What exactly is your brand all about,...

The internet marketing adage, content is king, continues to reign true for those seeking to gain higher rankings and increased traffic for their website. Just like every square foot of a commercial real estate property is worth money, so is every space on your website. The difference is that the open spaces on your website need to be strategically filled with relevant keywords that will feed the search engine bots what they are seeking; if the search engine algorithms are satisfied, then your website will have higher rankings, thus driving in free, organic, and targeted traffic to your website. It is important to underscore the relevance of the content. In an age where internet search engines, and technology corresponding to search and browse functionality on websites, is getting more and more intelligent – the internet marketer has never been so motivated to secure relevant and high quality content for their sites. No longer will content that is barely relevant to the site cotinue to ...