Skip to main content

Content is King! A Strategic Approach to Internet Marketing


The internet marketing adage, content is king, continues to reign true for those seeking to gain higher rankings and increased traffic for their website. Just like every square foot of a commercial real estate property is worth money, so is every space on your website. The difference is that the open spaces on your website need to be strategically filled with relevant keywords that will feed the search engine bots what they are seeking; if the search engine algorithms are satisfied, then your website will have higher rankings, thus driving in free, organic, and targeted traffic to your website.


It is important to underscore the relevance of the content. In an age where internet search engines, and technology corresponding to search and browse functionality on websites, is getting more and more intelligent – the internet marketer has never been so motivated to secure relevant and high quality content for their sites. No longer will content that is barely relevant to the site cotinue to score highly in Google’s new algorithms.


Effective SEO Copywriting Strategy


In order to provide the search engine bots the content that will benefit your website, it is important to develop a strong strategy that can be continuously implemented.


-> Research your keywords. In order to find your targeted traffic, you must understand what keywords users are searching for in the search engines. In addition, it is ideal to find niche keywords that do not have tremendous competition. For example, if you offer web design services, instead of using the highly competitive keywords web design, utilize a niche keywords, such as medical office web design. ZamDoo.com, a powerful keyword management software program, has an extensive research tool that can help you avoid the most competitive keywords, while targeting the niche keywords that have many inquiries, but half the competition.


-> Develop keyword density. The search engines like to see a 4 6% keyword density on your site; this means that if you have a page on your website with 100 words, then 4 6 of them should be your keyword. The important consideration with keyword density is that you should ensure that the number of keywords do not impact the natural flow of your text, as you want your content to not only be search engine optimized, but convert your visitors as well.


-> Keyword placement. Your keywords should be equally scattered throughout the text. It is ideal to have the keyword in the title, and then placed in the beginning, middle, and end of the text.


-> Latent-semantic indexing. Recently, Googles search bots have developed a new LSI algorithm that not only looks for keywords, but also logical related words and phrases that would naturally appear in the article. For example, if your content is about the Ibook, then its related words that should appear, under LSI standards, would be Mac computers, Mac laptops, etc.


Remember, your content has two powerful purposes: conversions and search engine optimization. By taking the above tips into consideration, you can create content that the search engines will index into high rankings, thus bringing you free, targeted traffic that helps you build your internet marketing kingdom.

Comments

Post a Comment

Popular posts from this blog

Tips for Creating a Content Marketing Strategy Using Pinterest

Creating a content marketing strategy using Pinterest can seem daunting. However, it’s actually easy once you know how. You might be tempted to skip a strategy altogether, but this is likely to see you achieve very little results.  So, to help get you started, here you’ll discover some great tips for creating a content marketing strategy using Pinterest. Gather Content in Advance When you are just starting out with your content marketing, it helps to create a ton of posts in advance. That way, it gives you more time to focus on your strategy. Scour Pinterest for curated content you can post, remembering to credit the original pinner where you can. You should also work on creating your own unique pins, aiming to get at least 20 done in advance. However, the more content you can create at the beginning, the better.  Utilize Social Media Posting Apps Did you know there are some great social media posting apps? Applications such as Hootsuite enable you to schedule pins in advance....
Post a Comment
Read more

Reasons Why You Should Use Pinterest for Your Business

 Reasons Why You Should Use Pinterest for Your Business Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it can be a great platform for your business. Reaching Existing and New Customers As of 2019, Pinterest had 322 million active monthly users. In just one year, its user base grew by 30%. It is one of the biggest social media sites in the world, giving you access to a huge range of potential new customers.  You’ll also find a lot of your existing customers are on the platform. This gives you the opportunity to build up a reputation quickly as your existing customers will subscribe and interact with your posts.  One of the best things about Pinterest is that its users are much more engaged than they are on other social media pla...
Post a Comment
Read more

How to Get the Most out of LinkedIn Groups

 How to Get the Most out of LinkedIn Groups One of the most effective ways to network on LinkedIn is to join groups. However, there are best practices that you want to consider to ensure that you’re productive. After all, you want to get the most that you can out of the time you spend. Getting the most out of LinkedIn groups depends on your goals. Set Your Objectives for Joining Groups The first thing you need to know is why you want to join a group. You may have several goals that require different types of groups. For example, if you are trying to recruit an employee, you should join groups that consist of that type of employee. If you are trying to network to find business for yourself, you should join groups of people who need your services or products.  Join the Right Groups Once you have set your goals, find the groups that you need to join to meet the objectives you set above. Don’t join too many groups at once because you want to be able to have time to give the group ...
Post a Comment
Read more