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Tips for Creating a Content Marketing Strategy Using Pinterest



Creating a content marketing strategy using Pinterest can seem daunting. However, it’s actually easy once you know how. You might be tempted to skip a strategy altogether, but this is likely to see you achieve very little results. 


So, to help get you started, here you’ll discover some great tips for creating a content marketing strategy using Pinterest.


Gather Content in Advance


When you are just starting out with your content marketing, it helps to create a ton of posts in advance. That way, it gives you more time to focus on your strategy. Scour Pinterest for curated content you can post, remembering to credit the original pinner where you can.


You should also work on creating your own unique pins, aiming to get at least 20 done in advance. However, the more content you can create at the beginning, the better. 


Utilize Social Media Posting Apps


Did you know there are some great social media posting apps? Applications such as Hootsuite enable you to schedule pins in advance. This means you can create your pins, then set them to automatically post on a specific day and time.


Not only do these apps save you a lot of time, but they also help you to post at the most effective times. A general rule is to avoid posting content during work times. If people are at work, they aren’t going to necessarily see your pin when it’s posted. However, if you were to post between 8pm and 11pm, you’ll likely see a lot more engagement. 


So, make use of social media scheduling apps to make posting your pins much more convenient. 


Plan Seasonal Content in Advance


It’s important to focus on seasonal content, but this can be time consuming. Within your content marketing strategy, aim to write and create any seasonal pins well in advance. That way, you have plenty of time to optimize and tweak them. You can use the social media scheduling apps to post the pins too. 


As well as planning it in advance, Pinterest recommends you post in advance too. In fact, they recommend pinning seasonal content around 30-45 days in advance. 


Pinterest has a great seasonal insights planner you can use to plan your seasonal content in advance.


Use Pinterest Trends


Another useful tool included in Pinterest’s arsenal is Pinterest Trends. This is a must for any content marketing strategy. You need to identify current trends in order to ensure you are sharing the right content. 


Use Pinterest Trends to see which search terms are most popular in your niche. You can do this at any time, and it is 100% free. 


As you can see, there are lots of ways you can create a content marketing strategy with Pinterest. Making sure you plan well in advance, identify current trends and utilize social media scheduling apps are some of the best things to focus on when putting together a content marketing strategy. 


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