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The 11 biggest content marketing mistakes to avoid

 The 11 biggest content marketing mistakes to avoid A challenging aspect of marketing content on the Internet is its near-limitless availability. It is necessary to know who your target audience is and what they are looking for, and always keep an eye on the competition. Add to that the fact that new channels are shaping up every day for your content, and you have quite a challenge ahead of you. To avoid potentially costly pitfalls, here are 11 to watch out for: 1. A lack of preparation Without laying a solid foundation, you cannot build a skyscraper. Why do you create content? Is it intended for whom? Do you think it is aligned with your brand personality? Brainstorm on these questions and put together a plan before you get started or you might fail before you begin. Besides double-checking your content, you can also see how you can set yourself apart from your competition. 2. Lacking a take-away While you can enjoy reading humorous articles on the Internet, do not let their popul...
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Tips for Creating a Content Marketing Strategy Using Pinterest

Creating a content marketing strategy using Pinterest can seem daunting. However, it’s actually easy once you know how. You might be tempted to skip a strategy altogether, but this is likely to see you achieve very little results.  So, to help get you started, here you’ll discover some great tips for creating a content marketing strategy using Pinterest. Gather Content in Advance When you are just starting out with your content marketing, it helps to create a ton of posts in advance. That way, it gives you more time to focus on your strategy. Scour Pinterest for curated content you can post, remembering to credit the original pinner where you can. You should also work on creating your own unique pins, aiming to get at least 20 done in advance. However, the more content you can create at the beginning, the better.  Utilize Social Media Posting Apps Did you know there are some great social media posting apps? Applications such as Hootsuite enable you to schedule pins in advance....
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Reasons Why You Should Use Pinterest for Your Business

 Reasons Why You Should Use Pinterest for Your Business Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it can be a great platform for your business. Reaching Existing and New Customers As of 2019, Pinterest had 322 million active monthly users. In just one year, its user base grew by 30%. It is one of the biggest social media sites in the world, giving you access to a huge range of potential new customers.  You’ll also find a lot of your existing customers are on the platform. This gives you the opportunity to build up a reputation quickly as your existing customers will subscribe and interact with your posts.  One of the best things about Pinterest is that its users are much more engaged than they are on other social media pla...
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