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The 11 biggest content marketing mistakes to avoid

 The 11 biggest content marketing mistakes to avoid A challenging aspect of marketing content on the Internet is its near-limitless availability. It is necessary to know who your target audience is and what they are looking for, and always keep an eye on the competition. Add to that the fact that new channels are shaping up every day for your content, and you have quite a challenge ahead of you. To avoid potentially costly pitfalls, here are 11 to watch out for: 1. A lack of preparation Without laying a solid foundation, you cannot build a skyscraper. Why do you create content? Is it intended for whom? Do you think it is aligned with your brand personality? Brainstorm on these questions and put together a plan before you get started or you might fail before you begin. Besides double-checking your content, you can also see how you can set yourself apart from your competition. 2. Lacking a take-away While you can enjoy reading humorous articles on the Internet, do not let their popularit
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Nine Ways to Grow Your LinkedIn Network Effectively

 Nine Ways to Grow Your LinkedIn Network Effectively Growing your reach on LinkedIn may take a little time and effort, but it’s not hard. With over 500 million users and half being active, you have a good chance of finding your audience on LinkedIn if you grow your network the right way.  1. Set the Right Goals and Objectives  First, you need to know what your goals and objectives are for using LinkedIn. Do you want to find clients, recruit employees, or something else? When you know what you want to do, it’s up to you to design the tactics to reach the goals that you set based on the platform’s rules and best practices.  2. Personalize Everything You Do LinkedIn gives you many places that you can personalize and make your own - from your personalized URL option to your headline and summary, and more. Use every single section to add something if it’s relevant to your goals. 3. Keep Your Profile Updated An old profile or one that is not complete will turn people off. If you really want
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The Most Popular Niches on Pinterest

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