Skip to main content

10 Ways to Make Social Media Posts that Get Engagement

 10 Ways to Make Social Media Posts that Get Engagement


Social Media is a great tool for content marketing, but there are some rules to the game. Check out these 10 suggestions for effective posting that gets engagement. 


1. Use a great visuals. The visual content is what will stop people from scrolling through the endless parade of their feed and checking out your post. If you don’t have an image directly related to your business, use some stock imagery from a free site like Pixabay or Unsplash.


2. Write good copy. While the picture gets them to stop, the words get them to click. Use good grammar, flawless spelling, and appropriate punctuation with adequate spacing. 


3. Don’t be self centered. Don’t promote your business and products directly every time. Post about topics in your industry, or repost items from other people to build your credibility and engagement with a wider audience.


4. Use hashtags. For the majority of social media sites, your post might as well be invisible if you’re not using hashtags. Hashtags tell people what category your post falls into, and draws in more engagement from people checking out what’s new in that topic.


5. Be brief. Don’t make your posts too long, because readers will get weary and move on. Use synonyms for longer words and keep your sentences short. Remember that your audience is very distracted. 


6. Post at key times. This varies by social media type, but your post will get in front of a large audience. You can do a quick Google search to see what days and times are best for the social media platforms you’re using.


7. Involve the readers. Put engaging questions into your post that will elicit discussion and response. If people are building on the thread below you words, you know your post has been a  success. 


8. Be persistent. In today’s socially connected world, it’s not overkill to post, post, and post again. People may need to see something at least a dozen times before even clicking on it, so don’t be afraid to keep trying, and don’t give up.


9. Consider the pros and cons of auto-posting. You may think that auto-posting saves you time and energy, but an organic effort fueled by the inspiration of the moment might yield better results. 


10. Remember the audience. Different social media platforms are geared towards different users, so while you might be fine throwing up pictures of your weekend on Instagram, that tactic could backfire on LinkedIn. 


Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Tips for Creating a Content Marketing Strategy Using Pinterest

Creating a content marketing strategy using Pinterest can seem daunting. However, it’s actually easy once you know how. You might be tempted to skip a strategy altogether, but this is likely to see you achieve very little results.  So, to help get you started, here you’ll discover some great tips for creating a content marketing strategy using Pinterest. Gather Content in Advance When you are just starting out with your content marketing, it helps to create a ton of posts in advance. That way, it gives you more time to focus on your strategy. Scour Pinterest for curated content you can post, remembering to credit the original pinner where you can. You should also work on creating your own unique pins, aiming to get at least 20 done in advance. However, the more content you can create at the beginning, the better.  Utilize Social Media Posting Apps Did you know there are some great social media posting apps? Applications such as Hootsuite enable you to schedule pins in advance....
Post a Comment
Read more

Reasons Why You Should Use Pinterest for Your Business

 Reasons Why You Should Use Pinterest for Your Business Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it can be a great platform for your business. Reaching Existing and New Customers As of 2019, Pinterest had 322 million active monthly users. In just one year, its user base grew by 30%. It is one of the biggest social media sites in the world, giving you access to a huge range of potential new customers.  You’ll also find a lot of your existing customers are on the platform. This gives you the opportunity to build up a reputation quickly as your existing customers will subscribe and interact with your posts.  One of the best things about Pinterest is that its users are much more engaged than they are on other social media pla...
Post a Comment
Read more

How to Get the Most out of LinkedIn Groups

 How to Get the Most out of LinkedIn Groups One of the most effective ways to network on LinkedIn is to join groups. However, there are best practices that you want to consider to ensure that you’re productive. After all, you want to get the most that you can out of the time you spend. Getting the most out of LinkedIn groups depends on your goals. Set Your Objectives for Joining Groups The first thing you need to know is why you want to join a group. You may have several goals that require different types of groups. For example, if you are trying to recruit an employee, you should join groups that consist of that type of employee. If you are trying to network to find business for yourself, you should join groups of people who need your services or products.  Join the Right Groups Once you have set your goals, find the groups that you need to join to meet the objectives you set above. Don’t join too many groups at once because you want to be able to have time to give the group ...
Post a Comment
Read more